Patients will complete a pre-screening questionnaire before having a 30-minute consultation with a pharmacist. The service costs 55 pounds ($90.20) for the initial screening and supply of four tablets and then from 26.59 for four tablets for further supply.Being forced to complete a detailed questionnaire and having a 30 minute consultation... These patients are going to be much better informed and much better screened than the ones who have to suffer through the process of making, and keeping, an appointment at a doctor's office. This is an obvious case where patient convenience will be matched by better, more thorough health care. It's a true win/win.
Reputable online pharmacies also require detailed questionnaires. The fact is, the average doctor isn't going to do a standardized and detailed inventory of possible risk factors, so even there, you may be getting a more thorough check than doing it in-person.
Pfizer, of course, tried to get Viagra approved as a true OTC drug in Europe but gave up in 2008. This seems like a reasonable compromise. We can only hope it will spread, but I can't imagine them ever making progress in the US. Our puritanical spirit requires us to suffer if we want to have sex. The process has to be difficult, time consuming, and expensive. Otherwise, we might actually get to have satisfying sex unhindered. And that just can't be allowed, people might enjoy their lives too much.