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Long Answer: Bayer
initially developed Levitra and manufactures the drug. The orange/yellow
Levitra pill has the "Bayer cross" trademark on it, Bayer registered the
"Levitra" trademark, owns the Levitra.com domain, etc.
Since GlaxoSmithKline has a better
marketing infrastructure for prescription drugs, Bayer joined with GlaxoSmithKline to market the drug jointly.
The two companies describe the relationship this way: Levitra is
"co-developed and co-promoted by Bayer and GlaxoSmithKline".
Here's an interesting quote
from an article in 2001 before Bayer partnered with GlaxoSmithKline to
market Levitra:
According to Ebsworth,
Bayer's ideal partner would "have muscle in that therapeutic area and a
willingness to spend. They also must have a real vision and understanding
of what we can do with the brand. The icing on the cake would be if they
had broad consumer marketing experience. After that, it is down to the
chemistry of how the companies can work together."
Reference Sources:
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