Long Answer: Though
"Levitra" is a made-up word without any meaning, we can examine some
possible reasons why this brand name was chosen. First, it sounds like
"levitate", which means to rise up; if you take Levitra, your penis is
supposed to rise up, so this is a good connotation. It has also been
suggested that the name is derived from the French masculine pronoun "le"
and the Latin "vita" meaning life."Levitra" also has some
similarities to "Viagra." "Levit-ra" ends in a -ra, just like "Viagra". Both
also have three syllables.
When a new drug is
released, it is assigned two names. The generic name and the brand name.
"Levitra" is the brand name and "vardenafil" is the generic name.
The brand name is
designed for marketing purposes, so that it is easy to remember and say
for patients and doctors. Big drug companies spend millions of dollars
marketing their new drugs, and so they spend tens of thousands or even
hundreds of thousands selecting the brand name. The "Levitra" name was
developed by The Brand Institute which also named Lipitor, Relenza,
Allegra D, Sarafem and Celebrex.
Bayer filed for the US
Trademark for Levitra on February 8, 2000. Around the same time it filed
for "Afortix" and "Nuviva", perhaps these were other possible names for
the drug?
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