Pfizer's patent on the blue pill expired in Korea, making them the first country to legitimately produce generic Viagra. I wonder what this will do to the counterfeit Viagra economy. Viagra's such a strong brand, it's no surprise that manufacturers are bringing out like "Nurigra" and "Happigra". Happigra?
The sound-alikes aren't all look alikes. Some companies are trying to distinguish their version of the ED drug - or disguise it. Rather than the distinctive blue diamond, one manufacturer is shaping their pills like a green triangle - so it's not as recognizable as an erectile dysfunction drug. And Happigra comes in a mint-flavored powder. Dollars to donuts someone comes out with a sildenafil breath mint.
Pfizer's not taking this lying down (no pun intended). They tried to halt the production of the generic copycats by claiming their patent for the use of sildenafil as an erectile dysfunction treatment should still apply. That wasn't how the Korean court saw it, but Pfizer will probably appeal.
